Yes, it is official, MADDEN 10 will be tackling US retail shelves August 14th.

Official Release:
Paint on the eye black and lace up the cleats, Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 10 will be available in North American retail stores on Friday, August 14. The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing an all-new animation technology, Madden NFL 10 ensures that the Fight For Every Yard doesn’t end until the whistle blows.

Who do think will be on the MADDEN 10 cover this year?  This writer is hoping for Kurt Warner or Adrian Peterson. Let us know what you think?